By Sasha Cassidy
Spine Chill Springs
This project will be a branding of a fictional horror event design project. This will include designing and promoting the brand from scratch. It will include things like how it could potentially show off the scare park on social media, how it would be cohesively branded and create a target audience interaction.
Main Poster
(Epilepsy Warning)
This is the main poster (Alternate Reality) AR poster, it will activate by being scanned in the app ARTIVIVE which will be provided via iPad, or Phone, it also makes an auditory screen/ghost wails. Users will need headphones for this experience. This was drawn with the app called ClipArtStudios via and ‘draw pad’.
Social Media Posts
Everything from Instagram :)
Research Poster
A poster on how and why this project was created
Advertisement Video
This video is a fun way of to our younger adult audience to come check out our Instagram. Being voiced by the infamous AI voice of Ghost Face that many of our younger audience will recognize from TikTok.
Mock-up Advertisements
Mockups of how this product would look like in advertisement
Instagram has potential social media posts for the business. Of how I would advertise our new park/scare actors etc.
Online Tickets
This is how consumers would purchase their ticket and get access to the event.
Business Card
The business card will be individually stamped with wax, the initial of the company and put in small black envelopes to make the consumer feel appreciated and special.
Physical Identification Prints
All the physical miscellaneous things on the table e.g. (keychains, wristbands, QR page etc.)
Wrist Band
This is how the wrist band would look to prove that you have purchased a ticket, different colours would mean different deals and group prices etc.
Progress
The progress of some of the pieces ->
Research
The research used to inform this project ->
