By Sasha Cassidy
Spine Chill Springs
This project will be a branding of a fictional horror event design project. This will include designing and promoting the brand from scratch. It will include things like how it could potentially show off the scare park on social media, how it would be cohesively branded and create a target audience interaction.
Main Poster
(Epilepsy Warning)
This is the main poster (Alternate Reality) AR poster, it will activate by being scanned in the app ARTIVIVE which will be provided via iPad, or Phone, it also makes an auditory screen/ghost wails. Users will need headphones for this experience. This was drawn with the app called ClipArtStudios via and ‘draw pad’.
Social Media Posts
Everything from Instagram :)
Research Poster
A poster on how and why this project was created
Advertisement Video
This video is a fun way of to our younger adult audience to come check out our Instagram. Being voiced by the infamous AI voice of Ghost Face that many of our younger audience will recognize from TikTok.
Mock-up Advertisements
Mockups of how this product would look like in advertisement
Instagram has potential social media posts for the business. Of how I would advertise our new park/scare actors etc.
Online Tickets
This is how consumers would purchase their ticket and get access to the event.
Business Card
The business card will be individually stamped with wax, the initial of the company and put in small black envelopes to make the consumer feel appreciated and special.
Physical Identification Prints
All the physical miscellaneous things on the table e.g. (keychains, wristbands, QR page etc.)
Wrist Band
This is how the wrist band would look to prove that you have purchased a ticket, different colours would mean different deals and group prices etc.
Progress
The progress of some of the pieces ->
Research
The research used to inform this project ->
Aims: To create a visually appealing and effective scare park branding project that leaves a yearn for more.
Objectives: Applying a cohesive colour scheme throughout project and targeting my project towards my target audience of (18-24). While showing off the graphic design of this project.
The top orange or
''gold' one would be for the VIP package while the red one would be for general admission
Research
FOMO related consumer behaviour in marketing context: A systematic literature review - (Alfina, 2023) Is a research paper about how making people feel like they’re missing out will make them more likely come to your business so they fit in with their friends.
WHY HORROR? THE PECULIAR PLEASURES OF A POPULAR GENRE (Tudor, 2010) This paper talks about why we like horror, it has two potential reasons. One is that we instinctually like gore and the other is that we stick out from our social groups and have some individuality.
Playing With Fear: A Field Study in Recreational Horror (Marc Malmdorf Andersen, 2020) This research paper talks about how participants aged 12-57 got monitored and the results showed at the peek of being jump scared the inverted version of it was the peek of joy and ecstasy.
Key Marketing Skills: Strategies, Tools and Techniques for Marketing Success (Cheverton, 2005) This paper talks about how to make a new currency or make something into being high demand by creating an illusion of scarcity.
Color Theory in Horror | Film Analysis (Color Theory in Horror Movies | Film Analysis 2019) This paper talks about what colours are often used well with each other and what they often indicate. They’re example of blue and orange to be an example of conflict colours since they’re opposite sides of the colour wheel and are often used in blockbuster movie posters like “X-Men days of future past”.
How Colors Affect Your Advertising (Anchorwave 2016) This paper talks about how important it is to have consistent brand colour and how most people associate the colour red to Cola and blue to Pepsi etc..
